Converting to Google Analytics 4 - A Step-by-Step Guide

Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. It is designed to provide businesses and website owners with valuable insights about user behaviour and website performance. GA4 introduces several key features and improvements over its predecessor, Universal Analytics which will cease processing data on 1st July 2023.

One of the major changes in GA4 is the shift from session-based tracking to an event-based model. Instead of focusing on page views, GA4 places emphasis on user interactions and events that occur on a website or app. This allows for a more comprehensive understanding of user engagement and behaviour across various touchpoints.

GA4 also introduces enhanced cross-platform tracking capabilities, making it easier to gather data from different devices and channels. It provides a more holistic view of user journeys, whether users interact with your website on desktop, mobile, or even through apps. This helps businesses better understand how users engage with their brand across different platforms and optimise their marketing strategies accordingly.

Another notable feature of GA4 is its integration with machine learning and predictive analytics. It leverages Google's advanced machine learning algorithms to offer insights into future trends and behaviours. This can help businesses identify opportunities and make data-driven decisions to improve their marketing campaigns and user experiences.

Additionally, GA4 provides a more user-centric approach to data privacy. It includes enhanced data controls and allows users to manage their data preferences. This aligns with the evolving landscape of data privacy regulations and gives users more control over their personal information. 

GA4 is all about helping businesses, including small business owners, understand how people behave on their websites and make improvements.

Our step-by-step guide will give you all the information you need to get converted to GA4.